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Meet La Parfumerie Team

We are a team of passionate individuals who strives to make a difference in this world.

Viktoriya Martynova
Founder of La Parfumerie
Viktoriya Martynova

The idea to establish La Parfumerie was born when Viktoriya began her search for a perfect chocolate fragrance. However, the mass production market failed to satisfy her desire. That's when she turned to niche fragrances and "voila". The endless possibilities and extravagant varieties sparked her curiosity and determined her future path in the world of selective perfume. From that moment on, she continues to surprise her customers by carefully selected high-end fragrances, holding unusual but very beautiful notes in each bottle.

Viktoriya studied at Florida State University. At her sales classes, she was one of the top ten students. After graduation, she worked in Chanel learning everything about fashion, beauty, and perfume.

In 2017 she founded La Parfumerie which has become one of the fastest-growing brands in Raleigh.


Arevik Badalyan

Marketing Consultant at La Parfumerie

Passionate and inspired by the perfume world, she is keen to present every detail of this fascinating sphere and to support the La Parfumerie brand in reaching new heights. Arevik is a certified marketing professional from the Chartered Institute of Marketing, UK, and has eight years of experience in international organizations in Europe and the USA.

Ali Mourchid

Ali Mourchid

Web Designer Specialist at La Parfumerie

Ali Mourchid, is a highly skilled and certified specialist in web design. With a remarkable tenure of 14 years, he has amassed a wealth of expertise in the fields of web development and design. Ali assumes the crucial role of overseeing web design and ensuring the seamless online upkeep of La Perfumerie USA. His dedication guarantees the continuous availability of our esteemed products on our online platform.

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Ruzan Forrest

Social Media Manager at La Parfumerie 

Ruzan is an experienced social media manager with skills in social media strategy, brand partnerships, content development and influencer outreach. Her true passion is to see pages grow and converting followers into long-term and loyal customers. Ruzan has over five years of experience in social media management, specializing in beauty products and skincare.


Lena Stark

Videographer at La Parfumerie

Lena really enjoys the great variety and potential of the perfume industry. She is deeply passionate about creating high-quality, attention-grabbing content. Whether we need to shoot a one-day event, or a project with pre-production, lighting, sound design, editing, she is able to meet these demands.


Yuliya Pihunova

Sales consultant and product photographer

Yuliya is sure that perfume can tell a lot about a person even before personal contact. She is happy to work at La Parfumerie and help people find the scent that will express their uniqueness and personality. Except perfumes, Yuliya has another great passion- she loves to create beautiful and aesthetic visuals for social media. You can see her photos on our Instagram account.


Liz Hull

Sales Associate at La Parfumerie

Liz, an experienced art historian and writer, has a deep appreciation for both fine art and perfumes. At La Parfumerie, she found her true passion, assisting customers in finding their perfect fragrance while organizing events and writing about perfume.


Elena Granovsky

Event planner and interior designer

With a passion for creating the perfect ambiance and a keen eye for detail, Elena has been honing her skills in commercial interior design for years. Combining her architectural and artistic background, she brings a unique perspective to every project. Working with the La Parfumerie team allows Elena to challenge herself and unleash her creativity, utilizing boutique spaces to tell captivating stories through forms, colors, and composition. She turns ideas into breathtaking realities.

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